Graduating From HVAC School? Learn How to Market Your Business

As your HVAC training nears an end, you may wonder what your next steps will be once you graduate. Whether you join the ranks of a well-established HVAC company or you choose to build your own business, you should learn how to market yourself and the work you do so you can effectively reach and serve clients.

Read on to discover the ins and outs of marketing your business so you can hit the ground running soon after you finish your educational courses.

Determine Your Clientele

When you join the HVAC industry post-education, the first thing you need to do for your business is to determine who your customers are.

The best place to start is to think of who your ideal client would be. Not sure where to start? Consider the following aspects:

• Do they live in a house, condo, apartment, or mobile home?
• What city do they live in?
• Is their area more rural, suburban, or city-based?
• How old are they?
• How large is their household?
• What is their educational background?
• What is their annual income?
• What main services or products will they require from you?

Once you figure out who you'd like your customers to be, you can tailor your marketing strategies and techniques to reach them.

Identify How You Want to Reach Your Customers

With the internet being quite literally in the palm of people's hands, information is instantly and easily accessible. And with social media in the mix, potential customers can investigate and learn about any business and any businessperson in minutes.



Consider the different ways you can reach your customers:

• Social media, including Facebook, Instagram, and even TikTok
• Email newsletters and campaigns
• Traditional methods like flyers and business cards
• Pay-per-click ads on search engines
• Google ads

Build Your Website — or Enhance It

No matter what other platforms you use to reach your clients, your website should still be up to snuff. Without a reliable, trustworthy website, potential clients could turn to a competitor. You should also look into search engine optimization, or SEO, for your site.

SEO allows you to optimize your site, whether you're building it from scratch or wanting to improve the one you have. And through SEO best practices, you ensure your website ranks higher on search engines, giving current and new customers a chance to find your business organically online.



Whether you know how to enhance the SEO on your site yourself or you choose to partner with an SEO expert or services provider, take a look at these aspects first:

• How fast or slow each page on your website runs.
• How old your website is
• How mobile-friendly your website is
• How much content is on each page of your website
• How smooth the user experience of your website is

As you utilize SEO for your site, don't forget the basics. Be honest and transparent on your website so current and future clients know exactly what to expect from you and your services. Consider including testimonials or reviews from previous customers to help establish trustworthiness and authority as a reputable HVAC technician.

Another great way to enhance your website is to include videos. Film a meet-and-greet clip to welcome people to your site and introduce them to the rest of your staff and technicians. Include how-to videos on some basics that homeowners should know, such as how an HVAC system works — this would also allow you to put your HVAC education to use by sharing your knowledge with clients and prospects.

Focus on What Makes You Different

With dozens of HVAC technicians vying for the same clients in any given area, you really need to stand out. Whether it's through your website or other advertising methods, find a way to highlight what distinguishes you from your competitors.

For instance, can you offer a special deal or a promotion for new clients? Or maybe even a discount for returning, loyal customers? Figure out what works best for your business and revenue and advertise that unique aspect of your company.

Another unique way to advertise your business is to focus on the time of year. If you stay in the Chicago area, you can tailor your marketing in the wintertime and offer promotions on furnace repairs or inspections. Or during the summer, you could focus on specials for air conditioning services.

If you're only considering your future as an HVAC technician, call the staff at the HVAC Technical Institute. We can answer any questions you have about a career in the HVAC industry, and it would be our pleasure to help equip you with the skills and tools you need to succeed.